6 Responsible Asian Brands to Know
Asia is home to some of the most exciting and responsible fashion brands today. From upcycling pioneers to labels rooted in regenerative farming, these brands prove that style and sustainability can go hand in hand. Here are seven to watch, each blending ethical practices, innovative materials, and a clear vision for the future of fashion.
Sukkha Citta
Indonesia, founded in 2016
Sukkha Citta is built on a “farm-to-closet” model. They work directly with rural women artisans to produce fabrics from regenerative cotton and natural dyes, while also ensuring fair wages. Every garment is fully traceable back to the artisan who made it, highlighting transparency in both workers and sourcing.
Doodlage
India, founded in 2012
A pioneer in upcycling, Doodlage transforms factory waste, deadstock, and post-consumer textiles into new collections. They design with zero-waste cutting methods and publish impact reports on carbon and water savings. Leftover scraps are turned into smaller lifestyle products, ensuring nothing goes to waste.
Ka-Sha
India, founded in 2012
Ka-Sha combines storytelling and sustainability, often layering handwoven fabrics, natural dyes, and artisanal techniques. They work closely with small-scale craft communities, preserving traditional skills and ensuring fair wages. Each piece is designed with versatility and longevity in mind.
Earth Heir
Malaysia, founded in 2013
Earth Heir partners with indigenous and refugee artisans to create limited-edition textiles and accessories. As a Fair Trade Federation member, they commit to ethical labour standards and sustainable production. A portion of profits is reinvested into artisan livelihoods and environmental conservation.
Considered Objects
Japan, founded in 2020
Founded by designer Sara Sakanaka, Considered Objects upcycles vintage kimonos into contemporary garments. Every piece is hand-sewn using reclaimed materials, with labels that note the hours of work invested. The brand honours Japanese craft heritage while reducing textile waste.
Esse The Label
Singapore, founded in 2017
Esse focuses on seasonless, minimalist staples made from low-impact fabrics such as organic cotton, linen, and Tencel. They are transparent about their suppliers, use eco-friendly packaging, and offset shipping emissions. The brand’s slow fashion approach encourages longevity over trends.
From Indonesia to Japan, these seven responsible brands prove that Asian fashion is shaping a more sustainable future. Whether through upcycling, regenerative farming, or artisan empowerment, each of them demonstrates how fashion can be both ethical and beautiful.