With the purpose of redefining what fashion and style means

We tell sustainable fashion stories, which means we promote second hand first hand, we talk about people instead of consumers and we are focusing on solutions instead of problems.
We want you to find your sustainable closet and we want to show that being fashionable and sustainable can go hand in hand.
We are based in Sweden and founded in 2020.
We are focusing on Scandinavia but tells story’s from all over the world. This is the platform for those of you who want to look good, feel good and do good. Together we can end fast fashion, empower people, combat resource extraction and create a new paradigm shift on how we view fashion.

Meet the team

Founder, CEO and Sustainability Manager

Sophie Gripenberg

When Sophie was a teenager she used to buy cheap clothes every week, and then she learned about the social and environmental harm of the fashion industry. Sophie felt that she had to choose between her style and her compassion for the world. She chose the world until she realised she could have both.

Sophie has ten years of experience in sustainability and every day she’s reading, learning and educating people as a consultant. She holds a master’s degree in socio-ecological resilience for sustainable development. She has worked as the head of sustainability for the Swedish Red Cross and also for a United Nations organisation to improve their environmental sustainability.

A sustainable world is her passion and a sustainable lifestyle, is her way of being.

Sophie created this platform because she believe there was a lack of stories about the change taking place, the solutions coming up and the people who have started a movement. Today you can actually be sustainable AND fashionable. Let’s prove it, by growing in numbers.

Contact:

sophie@asustainablecloset.com

Marketing and Content Manager

Isabelle Lind

Founder of Discothèque, the multi-creative hub where sustainability is key. Isabelle and fashion go way back, she grew up with seamstresses with a constant habit of creating.

She holds an art degree in fashion marketing & communication and has throughout the years gained a 360 view of the industry by taking on several missions in fast fashion to high fashion. With experience from positions like stylist at Milan Fashion Week to Sales advisor, warehouse worker and social media specialist, Isabelle has seen the true colors of fashion which has completely changed her shopping habits.

Nowadays she prefers to only consume vintage and pre-loved fashion and rent the more extravagant pieces for events and parties.