5 Brands using Traceability
By Ola Yehia
As fashion products go through multiple complex processes, Year by year, the fashion industry continues to threaten the environment and future generations. For years brands have ignored environmental damage while focusing on profits. Traceability allows customers to review the environmental footprint of each product. Traceability is a form of data communication from brands to customers, that explains in detail where products originate. Through traceability, data such as materials, sourcing, carbon emission, water usage, processing, and labor conditions becomes verifiable by the consumer.
Here is a guide to integrity-driven brands that are trustworthy. These brands use traceability to connect customers directly to the origin of their products, where supply chain transparency safeguards the well-being of future generations. They offer unlocked supply chains, transparent manufacturing processes, annual environmental footprint reports, and even cost breakdowns. They also provide repair and resale services. Such efforts to reduce the fashion industry’s footprint deserves customer loyalty. Embrace pieces that carry their own story of creation and wear outfits that offer not only aesthetic beauty but also emotional value.
Arket - Sweden
Photo: Arket
Arket launched in 2017 influenced by the Nordic modernist movement. Focused on durability and sustainability, embracing longevity, functionality, and purpose. designs that keep its iconic beauty within the changing trends. Products that stay in function for many years.
Shares detailed supply chain information for each product.
Annual updates on fiber distribution revealing 55% cotton for 2024.
Traceability of recycled fibers verified by third-party organizations.
Specialised product care guidelines boosting durability.
Asket - Sweden
Photo: Asket
Asket was founded in 2015. Dedicated to creating garments that stand. the test of time. Letting go of excessiveness while focusing on mindful consumption. Asket invests in values like renewable materials, supply chain traceability, and impact reports.
Sources natural, biodegradable and renewable fibers from traced farms and mills.
Reveals supply chain, manufacturers and costs for each product. Reporting environmental footprint regularly.
Uses RWS certified and mulesing free merino wool. And Italian GRS certified recycled cashmere and recycled wool.
Offer repairs & take-back services, as well as shipment of spare parts.
Ask Scandinavia - Finland
Photo: Ask Scandinavia
Ask Scandinavia founded in 2017, aims to the creation of planet-kind alternative products. Ask Scandinavia relies on low impact materials vegan materials and econyl; a regenerated yarn from nylon waste.
Uses radical transparency.
Uses scannable DPP (digital product passport), storing data on material, production, care instructions, and reuse pathways.
Manufactured at small scale family run factories in Italy, Finland, and Hungary.
Offers renting services for occasions-wear.
Armedangels - Germany
Photo: Armedangels
Armedangels was founded in 2007, targeting the challenge of fashion to be stylish and responsible at the same time. Armedangles is in the fashion playground with actions and reports instead of goals. Certified by fair wear, global recycled standards, and organic textile standard.
Uses radical transparency, showing out their full supply chain.
Circular design through resale option, repair services, care guidance.
Standards verified by independent partners who check materials, process, and human rights.
Offers plastic free products section.
Publishes impact reports yearly.
Twinset - Italy
Photo: Twinset
Twinset is a high-end Italian brand established in Capri in 1987. Despite the profit focused and growth strategies that shaped the brand, Twinset is taking clear actions into regulating their standards.
Provides detailed information about each product.
Partnered with TrusTrace since 2024.
In partnership with Peftrust measuring environmental impact of each product by LCA (life-cycle assessment), to calculate PEF (product environmental foot print).