Our Top Favorite Beauty Brands
For years, the beauty industry has been synonymous with excess, shelves lined with countless products, heavy plastic packaging, and ingredient lists that read more like chemistry experiments than self-care. But a quiet revolution is underway: organic beauty. What started as a niche has now grown into a mainstream movement, with consumers across the globe seeking skincare and makeup that are gentle on the skin and kind to the planet.
The numbers speak for themselves: the global organic beauty market is projected to grow steadily in the coming years, driven by rising awareness of harmful chemicals, a preference for natural alternatives, and the demand for sustainable packaging. These brands don’t just sell creams and serums, they offer proof that fewer, better products can achieve results without compromising our health or the environment.
Why Organic Beauty Matters for Sustainability
Fewer harmful chemicals: Organic skincare avoids microplastics, synthetic pesticides, and hormone-disrupting chemicals that often wash off into waterways.
Sustainable farming: Ingredients come from certified organic agriculture, protecting biodiversity and reducing pesticide runoff.
Packaging progress: Glass, recycled plastics, and refill systems are increasingly the norm, lowering waste.
Less consumption, more quality: Investing in fewer, multifunctional products decreases overall consumption, good for wallets, skin, and the planet.
Still, this is not about shaming those who love skincare or struggle with skin concerns. Quite the opposite: organic beauty today offers solutions that are effective, luxurious, and sustainable.
Brands Leading the Way
MÁDARA (Latvia)
Known for its mascara and skincare staples, MÁDARA merges organic botanicals with clinical research. Their products are Ecocert-certified, packed with Nordic ingredients like birch sap and cloudberry, and come in recyclable packaging. The mascara is a cult favorite, proving that organic doesn’t mean compromising performance.
KORA Organics (Australia, founded by Miranda Kerr)
Famous for its Noni Bright Vitamin C Serum and the much-loved Sun-Kissed Glow Drops, KORA Organics is certified organic by COSMOS and focuses on high-performance, plant-based skincare. Ingredients like noni fruit and rosehip oil are farmed sustainably, delivering both radiance and responsibility.
Weleda (Switzerland, since 1921)
A pioneer of natural cosmetics, Weleda has been at this for over a century. Their Skin Food line is legendary for its nourishing masks and hydrating creams. Sourcing is biodynamic, packaging increasingly sustainable, and their philosophy revolves around harmony with nature.
Care of Gerd (Sweden)
Using Arctic berries and botanicals, Gerd has become a Scandinavian staple. Their natural deodorant and night cream are standout products, simple, effective, and free from synthetic additives. The brand works with local farmers and emphasises short supply chains.
Rosenserien (Sweden)
With more than 30 years of experience in organic skincare, Rosenserien offers luxurious body oils enriched with cold-pressed natural ingredients. They’re 100% vegan, eco-certified, and focused on clean, effective formulations.
Kenzai Cosmetic
Renowned for its day cream and serums, Kenzai combines Asian botanical traditions with sustainable modern production. Packaging is recyclable, and the brand is committed to clean supply chains and effective, minimalist skincare.
M Picaut
A versatile brand offering general-use creams that are simple, nourishing, and suitable for the whole family. With a commitment to organic farming and gentle formulations, Picut is about reducing the clutter of unnecessary products.
NOBE
A modern label known for its micro-products packed with nutrition, small but mighty. Their focus is on minimizing waste while maximizing impact, with concentrated formulas that avoid excess packaging.
Evolve Organic Beauty (UK)
Evolve specializes in masks and serums, hand-crafted in small batches with natural, vegan ingredients. Their packaging is eco-friendly, and the brand has won awards for both effectiveness and sustainability.
Dr. Sanna
Practical, organic, and effective, Dr. Sanna’s products are designed to fit into everyday routines. With formulas that focus on skin health, they’re proof that organic skincare can be accessible and user-friendly without compromising ethics.
The Bottom Line
The message is clear: there’s no longer an excuse to choose skincare that harms the environment or our health. Organic beauty has proven itself capable of delivering results, whether it’s mascara that holds, glow drops that illuminate, or creams that genuinely nourish.
If there’s one principle to carry forward, it’s this: less is more. Fewer, better, organic products are not only better for your skin, they’re a step toward a healthier planet. The next time you reach for a cream, mask, or serum, make it one that respects both your skin and the world around you.