Balancing trends and responsibility” – interview with Modemassakern

We spoke to Emily Dahl, also known as Modemassakern, fashion journalist, academic, and one of Sweden’s sharpest voices on fashion and sustainability. She shares her mission to keep the conversation nuanced: to talk about fun trends while also addressing the serious downsides of overconsumption.

In the interview, she explains why TikTok and Instagram are unbeatable platforms for reaching people, how she views greenwashing, and why she still feels hopeful about a more conscious fashion world, despite the current backlash and fatigue around sustainability.

“Money and power rule, so we have to direct them toward those who actually care”

Read the full interview for more insights and a dose of hope: Read the article here